Facebook & Social Media Advertising

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people , having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

After you connect with people , then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to allow our website design company to help your business to achieve results. Powerful designs designed by our website design experts help you and secure results!

Reaching Your Prospects on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals that have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any organization who conducts business locally Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising company, our local ad professionals, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063