Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people , with the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you reach people , then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to engage our website design agency to work with your business to achieve real results. Excellent designs designed by our website design experts help you and achieve results!

Reaching Your Prospects on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• People that are enthusiasts of your page;
• People who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our NY PPC ad agency, our local ad experts in Nassau County, search engine optimization ad agency or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in NY or our advertising consulting services in New York call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063