Facebook & Social Media Advertising In Islandia

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Islandia, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

After you appear in front of people In Islandia, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Islandia to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design company In Islandia to help your business to succeed. Exceptional designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Islandia on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals that are fans of your page;
• Individuals who may have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, hobbies and even more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Islandia is its ability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Islandia Facebook is a great way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click advertising consultants, our local advertising agency on Long Island, search engine optimization ad agency in Suffolk County or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063