Facebook & Social Media Advertising In Islandia

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Islandia, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you appear in front of people In Islandia, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Islandia to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to call our website design agency In Islandia to work with you to succeed. Great designs developed by our website design agency help your business and secure results!

Reaching Your Prospects In Islandia on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects who are followers of your page;
• Individuals who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Islandia is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Islandia Facebook is an excellent method to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC advertising company, our local advertising professionals, SEO advertising agency in NY or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design experts, our graphic design on Long Island or our marketing consulting services in New York call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063