Facebook & Social Media Advertising In Islandia

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Islandia, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you connect with people In Islandia, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Islandia to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to allow our website design company In Islandia to work with you to achieve real results. Powerful designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Islandia on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Islandia is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Islandia Facebook is a superb method to reach your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC advertising consultants, our local ad agency in Nassau, SEO advertising agency or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design company, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen in Nassau and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063