Facebook & Social Media Advertising In Bohemia

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Bohemia, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you appear in front of people In Bohemia, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Bohemia to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Bohemia to help you to maximize results. Exceptional designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Bohemia on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, passions and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Bohemia is its capability to reach prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Bohemia Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our NY PPC advertising agency, our local ad professionals in Suffolk County, search engine optimization advertising agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design agency, our graphic design or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063