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Facebook & Social Media Advertising In Bohemia

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bohemia

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bohemia, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

After you connect with people In Bohemia, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Bohemia to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design company In Bohemia to assist you to succeed. Powerful designs implemented by our website design company can help and drive results!

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target your audience In Bohemia with Facebook

Reaching Your Prospects In Bohemia on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your web site before (retargeting);
  • People who are enthusiasts of your page;
  • Potential customers that have related interests (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, interests and more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Bohemia is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

  • Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
  • For any company who does business regionally In Bohemia Facebook is a superb technique to appear in front of your target audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our NY PPC advertising consultants, our local advertising company on Long Island, SEO ad agency or retargeting companies in Nassau
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design professionals, our graphic design services in Suffolk County or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Bohemia

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063