Facebook & Social Media Advertising In Bohemia

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Bohemia, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

When you connect with people In Bohemia, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Bohemia to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out what it is that you need to achieve.

Remember to allow our website design agency In Bohemia to aid you to maximize results. Quality designs from our website design company help your business and secure results!

Reaching Your Prospects In Bohemia on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People who may have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, pursuits and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Bohemia is its capability to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Bohemia Facebook is a superb way to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local advertising agency in New York, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design experts, our graphic design in NY or our online advertising consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063