Facebook & Social Media Advertising In Bohemia

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bohemia, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you reach people In Bohemia, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Bohemia to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design agency In Bohemia to assist you to maximize results. Great designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Bohemia on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Bohemia is its ability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who does business locally In Bohemia Facebook is a great technique to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency, search engine optimization advertising agency in Nassau County or retargeting agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design consultants, our graphic design experts in NY or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063