Facebook & Social Media Advertising In Bohemia

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Bohemia, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

When you appear in front of people In Bohemia, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Bohemia to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you really need to achieve.

Remember to talk to our website design agency In Bohemia to work with you to achieve real results. Quality designs by our website design agency help you and drive results!

Reaching Your Prospects In Bohemia on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Prospects that are followers of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Bohemia is its ability to get to prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Bohemia Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency in New York, SEO advertising agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in NY and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063