Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bohemia If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bohemia, with the interests and geo targeting you want. Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost? When you connect with people In Bohemia, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Bohemia to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups? Before starting your advertising campaign, we are able to help you to identify precisely what you really need to achieve. Remember to let our website design experts In Bohemia to assist your business to achieve real results. Professional designs developed by our website design experts help you and drive results! Reaching Your Prospects In Bohemia on Facebook There are numerous methods to appear in front of an "Audience" on Facebook: Concentrating on people who have been to your web site in the past (retargeting); Potential customers who are followers of your page; People who may have related passions (which include other pages on Facebook); Individuals who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created. We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Needed The main advantage Facebook offers In Bohemia is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently. The search engines like Google are restricted to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Fantastic for Reaching Out to Regional Market Places Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer? For any business who does business regionally In Bohemia Facebook is a great way to appear in front of your audience. We can target your prospects in many ways. Only want to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Thursdays? We are able to do that. The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geography, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help). In comparison, an ad on Facebook may catch someone's attention. They might or might not be proactively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below. If you would like to discuss the services of our pay per click ad company, our local advertising company in Suffolk, SEO ad agency or remarketing companies please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers. Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design services on L.I. or our advertising consulting services on L.I. contact us today. Facebook Strategies Have To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook. Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In Bohemia and Facebook Everybody's requirements are different, there are no absolute answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule an appointment . We're very happy to talk about your business and requires, and see if there is a way we can help you effectively improve your business. 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