Facebook & Social Media Advertising In Bohemia

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bohemia, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you connect with people In Bohemia, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Bohemia to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design company In Bohemia to assist your business to achieve results. Effective designs designed by our website design agency help your business and secure results!

Reaching Your Prospects In Bohemia on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• People that are fans of your page;
• Individuals who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Bohemia is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Bohemia Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local ad agency in Suffolk, SEO experts or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design on L.I. or our marketing consulting services in Nassau call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063