Facebook & Social Media Advertising In Brentwood

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Brentwood, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

When you reach people In Brentwood, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Brentwood to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to call our website design company In Brentwood to assist you to succeed. Powerful designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Brentwood on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• People who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Brentwood is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Brentwood Facebook is a superb method to reach your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad company, SEO ad agency or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design experts or our advertising consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063