Facebook & Social Media Advertising In Brentwood

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Brentwood, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you reach people In Brentwood, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Brentwood to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to reach out to our website design company In Brentwood to serve you to succeed. Effective designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Brentwood on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Brentwood is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In Brentwood Facebook is a great method to reach your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click ad company, our local ad company in Nassau County, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design experts or our advertising consulting services on LI contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063