Facebook & Social Media Advertising In Brentwood

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Brentwood, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

After you reach people In Brentwood, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Brentwood to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to meet with our website design experts In Brentwood to assist your business to succeed. Quality designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Brentwood on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Potential customers who are fans of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Brentwood is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any business who does business regionally In Brentwood Facebook is a great way to reach your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC advertising consultants, our local ad consultants in Suffolk, search engine optimization experts on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design in Nassau County or our online marketing consulting services on Long Island contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063