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Facebook & Social Media Advertising In Brentwood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Brentwood

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Brentwood, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In Brentwood, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Brentwood to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design agency In Brentwood to work with your business to maximize results. Great designs implemented by our website design experts will help and achieve results!

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target your audience In Brentwood with Facebook

Reaching Your Prospects In Brentwood on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your website previously (retargeting);
  • People who are followers of your page;
  • Potential customers that have related passions (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, area, pursuits and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Brentwood is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

  • Are you a lawyer? Physician? Home services business? A restaurant or store?
  • For any company who conducts business regionally In Brentwood Facebook is an excellent way to reach your target audience.
  • We are able to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad company, our local ad company in Nassau, search engine optimization ad agency or remarketing agency in NY
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising budget truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design consultants, our graphic design in NY or our advertising consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Brentwood

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063