Facebook & Social Media Advertising In Brentwood

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Brentwood, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Brentwood, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Brentwood to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to speak with our website design experts In Brentwood to aid your business to achieve results. Great designs by our website design company drive success and drive results!

Reaching Your Prospects In Brentwood on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• People who have very similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Brentwood is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Brentwood Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC advertising company, our local advertising agency on Long Island, SEO experts or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design experts, our graphic design in Suffolk County or our online advertising consulting services in Suffolk call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063