Facebook & Social Media Advertising In Brentwood

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Brentwood, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In Brentwood, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Brentwood to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design experts In Brentwood to work with your business to achieve results. Professional designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Brentwood on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Brentwood is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any business who does business regionally In Brentwood Facebook is a great method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in Nassau County, SEO ad agency on Long Island or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design gurus, our graphic design in Nassau or our marketing consulting services in NY contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063