Facebook & Social Media Advertising In Brentwood

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Brentwood, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

Once you connect with people In Brentwood, then what? It really depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Brentwood to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to let our website design experts In Brentwood to aid your business to succeed. Effective designs developed by our website design company help you and secure results!

Reaching Your Prospects In Brentwood on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects who are fans of your page;
• People who have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Brentwood is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Brentwood Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by merely focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local advertising consultants on Long Island, SEO consultants in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design consultants, our graphic design experts in Suffolk or our marketing consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063