Facebook & Social Media Advertising In Babylon

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Babylon, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

After you reach people In Babylon, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Babylon to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to engage our website design experts In Babylon to aid you to achieve real results. Exceptional designs developed by our website design agency will help and secure results!

Reaching Your Prospects In Babylon on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Babylon is its capacity to get to prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Babylon Facebook is an excellent way to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency, search engine optimization ad agency in Nassau or remarketing agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design services or our advertising consulting services in Nassau County call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063