Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Babylon If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Babylon, possessing the interests and geographic targeting you want. Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money? Once you connect with people In Babylon, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Babylon to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups? Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to achieve. Remember to speak with our website design agency In Babylon to assist your business to achieve real results. Excellent designs from our website design agency can help and secure results! Reaching Your Prospects In Babylon on Facebook There are numerous methods to reach an "Audience" on Facebook: Concentrating on those who have been to your site in the past (retargeting); Potential customers that are followers of your page; People that have related pursuits (which include other pages on Facebook); Prospects who meet demographic factors; People who are currently your customers; and the list goes on... With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, interests and more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Search Engines: No Search Required The primary advantage Facebook offers In Babylon is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently. The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Ideal for Reaching Local Niches Are you an attorney? Physician? Home services business? A restaurant or merchant? For any business who conducts business locally In Babylon Facebook is a superb method to reach your audience. We are able to concentrate on your prospects in several ways. Only want to reach women 35-65 in three zip codes? No worries! Want to have a special on Mondays? We are able to do that. The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right market, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below. If you would like to talk about the services of our pay per click advertising consultants, our local ad company in Nassau, SEO ad agency or remarketing agencies on L.I. please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "good deal" for your advertising dollars genuinely depends upon the numbers. Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again. Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Nassau County or our advertising consulting services in Suffolk call us today. Facebook Campaigns Need To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook. Our lead generation company in Suffolk and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In Babylon and Facebook Everyone's requirements are very different, there are no blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're happy to talk about your business and requires, and see if there is a way we can help you effectively grow your business. 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