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Facebook & Social Media Advertising In Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Babylon

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Babylon, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

When you reach people In Babylon, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Babylon to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design company In Babylon to assist your business to achieve real results. Quality designs implemented by our website design experts help your business and drive results!

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target your audience In Babylon with Facebook

Reaching Your Prospects In Babylon on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have visited your site before (retargeting);
  • Individuals who are fans of your page;
  • Potential customers who have similar interests (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Babylon is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

  • Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
  • For any business who conducts business locally In Babylon Facebook is an excellent method to appear in front of your target audience.
  • We are able to target your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad consultants, our local ad company in Nassau, SEO ad agency or retargeting campaign in NY
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design professionals, our graphic design companies on Long Island or our advertising consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Babylon

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063