Facebook & Social Media Advertising In Babylon

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Babylon, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Babylon, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Babylon to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to allow our website design agency In Babylon to aid you to maximize results. Effective designs developed by our website design company can help and drive results!

Reaching Your Prospects In Babylon on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, interests and much more. These people become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Babylon is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any company who conducts business locally In Babylon Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants, SEO advertising agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design consultants, our graphic design services in NY or our online advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063