Facebook & Social Media Advertising In Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Babylon

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Babylon, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Babylon, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Babylon to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design agency In Babylon to work with you to maximize results. Powerful designs created by our website design agency help you and drive results!

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target your audience In Babylon with Facebook

Reaching Your Prospects In Babylon on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your site in the past (retargeting);
  • Potential customers that are fans of your page;
  • Potential customers that have very similar pursuits (including other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Babylon is its capacity to get to prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

  • Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
  • For any business who does business locally In Babylon Facebook is a superb technique to appear in front of your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau County pay per click ad company, our local advertising agency, SEO ad agency in New York or remarketing agencies on L.I.
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services in New York call us today.

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social media marketing with facebook In Babylon

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063