Facebook & Social Media Advertising In Babylon

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Babylon, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you connect with people In Babylon, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Babylon to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to call our website design company In Babylon to serve you to maximize results. Professional designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Babylon on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Individuals that are fans of your page;
• Potential customers who have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, interests and more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Babylon is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any organization who does business locally In Babylon Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad agency on LI, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts in New York or our marketing consulting services in New York call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063