Facebook & Social Media Advertising In Islip

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Islip, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In Islip, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Islip to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design experts In Islip to work with you to succeed. Excellent designs implemented by our website design company can help and secure results!

Reaching Your Prospects In Islip on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, passions and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Islip is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Islip Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local ad agency in Nassau, SEO ad agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design in Nassau or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid media advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063