Facebook & Social Media Advertising In Islip

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Islip, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

Once you appear in front of people In Islip, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Islip to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to engage our website design agency In Islip to aid you to succeed. Excellent designs from our website design experts will help and achieve results!

Reaching Your Prospects In Islip on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Individuals who are followers of your page;
• Individuals who may have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Islip is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Islip Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad consultants, our local advertising consultants, search engine optimization advertising agency in NY or remarketing agency on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in New York or our online marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063