Facebook & Social Media Advertising In Great River

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Great River, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Great River, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Great River to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to let our website design agency In Great River to help your business to succeed. Powerful designs implemented by our website design experts can help and secure results!

Reaching Your Prospects In Great River on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, pursuits and much more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Great River is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Great River Facebook is a superb technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC ad consultants, our local ad professionals in New York, SEO company in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design in New York or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063