Facebook & Social Media Advertising In Great River

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Great River, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

Once you appear in front of people In Great River, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Great River to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design company In Great River to help you to achieve real results. Professional designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Great River on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Great River is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any company who does business locally In Great River Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our LI PPC advertising consultants, our local ad professionals in Suffolk County, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design gurus, our graphic design services or our online marketing consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen company on L.I. and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063