Facebook & Social Media Advertising In Sayville

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Sayville, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you appear in front of people In Sayville, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Sayville to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to talk to our website design experts In Sayville to work with you to succeed. Excellent designs by our website design experts will help and achieve results!

Reaching Your Prospects In Sayville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• People who are followers of your page;
• People who have very similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Sayville is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any business who does business locally In Sayville Facebook is a superb way to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local ad company, search engine optimization company or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063