Facebook & Social Media Advertising In Amityville

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Amityville, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you appear in front of people In Amityville, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Amityville to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Amityville to help your business to maximize results. Great designs by our website design agency will help and secure results!

Reaching Your Prospects In Amityville on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Individuals who are followers of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Amityville is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any company who conducts business locally In Amityville Facebook is a superb method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click ad consultants, our local ad company, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design experts, our graphic design experts in New York or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063