Facebook & Social Media Advertising In Amityville

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Amityville, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you reach people In Amityville, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Amityville to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design agency In Amityville to serve your business to maximize results. Effective designs by our website design company will help and drive results!

Reaching Your Prospects In Amityville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Prospects that are fans of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, hobbies and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Amityville is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In Amityville Facebook is a superb method to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, simply by targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local ad company in Nassau County, search engine optimization advertising agency or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design consultants, our graphic design experts on Long Island or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in NY and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063