Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Amityville If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Amityville, having the interests and geographic targeting you seek. Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money? After you connect with people In Amityville, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Amityville to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups? Before starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish. Remember to engage our website design experts In Amityville to work with your business to achieve results. Excellent designs implemented by our website design experts will help and achieve results! Reaching Your Prospects In Amityville on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Focusing on individuals who have visited your web site in the past (retargeting); Prospects who are followers of your page; Potential customers who may have similar pursuits (including other pages on Facebook); Potential customers who meet demographic considerations; People who are already your customers; and the list goes on... With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, interests and much more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media Pro: Facebook's Edge Over Google: No Search Needed The main benefit Facebook offers In Amityville is its ability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently. The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect. Pro: Facebook is Fantastic for Getting to Local Market Places Are you an attorney? Doctor? Home renovation company? A restaurant or store? For any business who does business locally In Amityville Facebook is an excellent way to reach your audience. We are able to focus on your prospects in numerous ways. Only need to reach women 35-65 in 3 zip codes? No problem! Want to have a special offer on Wednesday? We can do that. The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help). In contrast, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below. If you would like to discuss the services of our LI pay per click ad consultants, our local advertising agency in Suffolk, SEO ad agency or remarketing agencies in Suffolk County please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is really a "good deal" for your marketing and advertising spend truly will depend on the numbers. Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again. Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts or our advertising consulting services call us today. Facebook Promotions Must Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook. Our lead gen service and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Amityville and Facebook Everybody's requirements are very different, there aren't any absolute answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to discuss your business and needs, and see if there is a way we can help you successfully increase your business. 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