Facebook & Social Media Advertising In Amityville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Amityville

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Amityville, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

Once you connect with people In Amityville, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Amityville to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to call our website design experts In Amityville to help you to achieve real results. Great designs developed by our website design agency drive success and secure results!

Amityville lead generation on Facebook
target your audience In Amityville with Facebook

Reaching Your Prospects In Amityville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your website in the past (retargeting);
  • Prospects who are followers of your page;
  • People that have similar passions (such as other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, hobbies and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Amityville is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

  • Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
  • For any organization who conducts business locally In Amityville Facebook is a superb technique to reach your target audience.
  • We can focus on your prospects in many ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local ad agency in Suffolk, search engine optimization ad agency or remarketing agency
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design companies in NY or our marketing consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In Amityville

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen on L.I. and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063