Facebook & Social Media Advertising In Amityville

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Amityville, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Amityville, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Amityville to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to call our website design experts In Amityville to help your business to achieve real results. Quality designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Amityville on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Amityville is its ability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business locally In Amityville Facebook is a great method to reach your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk PPC ad company, our local advertising agency in NY, SEO advertising agency in Suffolk County or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design gurus, our graphic design or our online advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063