888-420-0063

Facebook & Social Media Advertising In Bellmore

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bellmore

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Bellmore, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you reach people In Bellmore, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Bellmore to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design agency In Bellmore to assist you to achieve real results. Powerful designs developed by our website design experts help your business and secure results!

Bellmore lead generation on Facebook
target your audience In Bellmore with Facebook

Reaching Your Prospects In Bellmore on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Targeting those who have visited your website in the past (retargeting);
  • Potential customers that are enthusiasts of your page;
  • People who have very similar interests (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, hobbies and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Bellmore is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

  • Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
  • For any business who conducts business locally In Bellmore Facebook is a superb method to appear in front of your target audience.
  • We have the ability to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising agency in Nassau, SEO advertising agency on Long Island or retargeting companies in Nassau
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design company, our graphic design services in NY or our online advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Bellmore

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063