Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bellmore If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Bellmore, possessing the interests and geo targeting you want. Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money? When you reach people In Bellmore, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Bellmore to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups? Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish. Remember to engage our website design company In Bellmore to work with your business to succeed. Professional designs designed by our website design experts will help and drive results! Reaching Your Prospects In Bellmore on Facebook There are numerous methods to appear in front of an "Audience" on Facebook: Targeting individuals who have been to your web site before (retargeting); Prospects that are enthusiasts of your page; Prospects who have very similar passions (which include other pages on Facebook); Potential customers who meet demographic criteria; People who are currently your customers; and the list goes on... With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Search Engines: No Search Necessary The main advantage Facebook offers In Bellmore is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently. The search engines are limited to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Great for Getting to Regional Market Places Are you a lawyer? Physician? Home renovation company? A restaurant or store? For any business who does business regionally In Bellmore Facebook is an excellent technique to appear in front of your target audience. We can focus on your prospects in numerous ways. Only wish to reach women 35-65 in a couple of zip codes? No problem! Want to have a special offer on Thursdays? We are able to do that. The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right region, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different state of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help). In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively searching for an attorney, but still have the need. For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below. If you would like to talk about the services of our PPC ad agency, our local advertising company in NY, SEO ad agency or retargeting campaign please contact our offices. So is Facebook a Good Deal? Whether Facebook is a "great deal" for your marketing and advertising spend really depends upon the numbers. Suppose search engine clicks are $14 and Facebook clicks are $1. Which is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design gurus, our graphic design services or our marketing consulting services in Suffolk County contact us today. Facebook Strategies Need To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook. Our lead generation and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing In Bellmore and Facebook Everyone's requirements are different, there are no absolute answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we can assist you to productively increase your business. 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