Facebook & Social Media Advertising In Bellmore

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bellmore, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you reach people In Bellmore, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Bellmore to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design agency In Bellmore to aid you to succeed. Effective designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Bellmore on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• People that are followers of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Bellmore is its capability to get to prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In Bellmore Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click advertising agency, our local advertising experts, SEO company on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design agency, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063