Facebook & Social Media Advertising In Bellmore

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bellmore, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Bellmore, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Bellmore to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to meet with our website design agency In Bellmore to help you to maximize results. Exceptional designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Bellmore on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Bellmore is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any business who conducts business locally In Bellmore Facebook is a great method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County PPC ad company, our local ad company on LI, SEO ad agency in Nassau or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design services in Nassau or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063