Facebook & Social Media Advertising In Bellmore

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Bellmore, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth it?

When you connect with people In Bellmore, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Bellmore to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to determine what it is that you need to achieve.

Remember to let our website design agency In Bellmore to work with you to succeed. Great designs from our website design company will help and secure results!

Reaching Your Prospects In Bellmore on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Bellmore is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any business who conducts business regionally In Bellmore Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click ad company, our local advertising agency, SEO advertising agency or remarketing agency on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design services in Suffolk County or our marketing consulting services in New York call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company in Nassau and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063