Facebook & Social Media Advertising In Bellmore

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Bellmore, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you reach people In Bellmore, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Bellmore to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design experts In Bellmore to work with your business to achieve real results. Professional designs implemented by our website design company will help and secure results!

Reaching Your Prospects In Bellmore on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, passions and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Bellmore is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Bellmore Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a real need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk PPC ad agency, our local advertising professionals, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design companies or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063