Facebook & Social Media Advertising In Bellmore

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Bellmore, with the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you connect with people In Bellmore, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Bellmore to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In Bellmore to work with your business to achieve real results. Effective designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Bellmore on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• People that are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Bellmore is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Bellmore Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising consultants on LI, SEO advertising agency on LI or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design experts, our graphic design in Nassau or our online advertising consulting services in New York call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063