Facebook & Social Media Advertising In Salisbury

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Salisbury, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

When you appear in front of people In Salisbury, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Salisbury to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to let our website design agency In Salisbury to work with you to achieve results. Exceptional designs from our website design agency help your business and achieve results!

Reaching Your Prospects In Salisbury on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People who are fans of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These people become part of an "audience" which can include many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Salisbury is its ability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business regionally In Salisbury Facebook is a great way to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising professionals, search engine optimization ad agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design gurus, our graphic design in New York or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in New York and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063