Facebook & Social Media Advertising In Rockville Centre

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Rockville Centre, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In Rockville Centre, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Rockville Centre to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design agency In Rockville Centre to aid you to achieve real results. Quality designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Rockville Centre on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Prospects that are fans of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and even more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Rockville Centre is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Rockville Centre Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad company, our local ad agency, SEO consultants or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design agency, our graphic design companies or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company in New York and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063