Facebook & Social Media Advertising In Rockville Centre

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Rockville Centre, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Rockville Centre, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Rockville Centre to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design experts In Rockville Centre to work with your business to achieve real results. Great designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Rockville Centre on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Rockville Centre is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Niches

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Rockville Centre Facebook is a great method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local advertising company in Nassau, search engine optimization advertising agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design services or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063