Facebook & Social Media Advertising In Woodmere

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Woodmere, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

After you reach people In Woodmere, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Woodmere to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to engage our website design agency In Woodmere to assist you to succeed. Powerful designs from our website design agency help you and secure results!

Reaching Your Prospects In Woodmere on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, interests and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Woodmere is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any organization who does business locally In Woodmere Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click ad company, our local advertising agency in Suffolk County, search engine optimization advertising agency or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design gurus, our graphic design services on LI or our advertising consulting services in NY contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company in NY and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063