Facebook & Social Media Advertising In Hewlett Harbor

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Hewlett Harbor, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you connect with people In Hewlett Harbor, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Hewlett Harbor to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In Hewlett Harbor to aid you to achieve real results. Exceptional designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Hewlett Harbor on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• Individuals who are fans of your page;
• Individuals that have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Hewlett Harbor is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Hewlett Harbor Facebook is an excellent method to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency, SEO professionals in Suffolk or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design experts or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063