Facebook & Social Media Advertising In Hewlett Harbor

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Hewlett Harbor, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In Hewlett Harbor, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Hewlett Harbor to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to speak with our website design company In Hewlett Harbor to help your business to achieve results. Excellent designs from our website design experts drive success and secure results!

Reaching Your Prospects In Hewlett Harbor on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Prospects who may have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, passions and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Hewlett Harbor is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Hewlett Harbor Facebook is a great technique to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local ad company, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design services in New York or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063