Facebook & Social Media Advertising In Lakeview

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Lakeview, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the money?

When you appear in front of people In Lakeview, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Lakeview to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to engage our website design experts In Lakeview to work with your business to achieve real results. Effective designs created by our website design company can help and drive results!

Reaching Your Prospects In Lakeview on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• People who have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Lakeview is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Lakeview Facebook is a superb method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click advertising company, our local ad experts in Nassau, SEO ad agency in Suffolk County or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design gurus, our graphic design in Suffolk County or our advertising consulting services in Nassau call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063