Facebook & Social Media Advertising In Lakeview

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Lakeview, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

After you reach people In Lakeview, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Lakeview to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design experts In Lakeview to work with your business to maximize results. Effective designs designed by our website design company will help and secure results!

Reaching Your Prospects In Lakeview on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Individuals that are followers of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, area, pursuits and much more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Lakeview is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Lakeview Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, search engine optimization advertising agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design consultants, our graphic design experts in Nassau County or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063