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Facebook & Social Media Advertising In Melville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Melville

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Melville, having the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In Melville, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In Melville to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to allow our website design agency In Melville to help you to achieve results. Exceptional designs developed by our website design company drive success and secure results!

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target your audience In Melville with Facebook

Reaching Your Prospects In Melville on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your site in the past (retargeting);
  • Individuals who are fans of your page;
  • Prospects who may have similar interests (including other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Melville is its ability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

  • Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
  • For any business who conducts business locally In Melville Facebook is an excellent method to reach your target audience.
  • We can focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising agency, our local ad agency, SEO ad agency in Suffolk County or remarketing companies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design consultants, our graphic design companies or our advertising consulting services contact us today.

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social media marketing with facebook In Melville

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in NY and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063