Facebook & Social Media Advertising In Melville

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Melville, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you reach people In Melville, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Melville to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to speak with our website design experts In Melville to aid your business to succeed. Professional designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Melville on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• People who are enthusiasts of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Melville is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In Melville Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency, SEO ad agency on LI or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063