Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Melville
If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Melville, possessing the interests and geo targeting you want.
Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?
Once you appear in front of people In Melville, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Melville to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?
Prior to starting your campaign, we are able to help you to identify precisely what you need to achieve.
Reaching Your Prospects In Melville on Facebook
There are a variety of approaches to reach an "Audience" on Facebook:
- Concentrating on those who have visited your web site before (retargeting);
- People that are enthusiasts of your page;
- People who may have related interests (which include other pages on Facebook);
- Prospects who meet demographic criteria;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Needed
The main benefit Facebook offers In Melville is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.
The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Fantastic for Reaching Local Markets
- Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
- For any organization who conducts business regionally In Melville Facebook is a great technique to reach your target audience.
- We are able to target your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special on Mondays? We are able to do that.
The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other search engines. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).
In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.
If you would like to talk about the services of our Nassau County pay per click ad consultants, our local advertising consultants in Nassau County, SEO company in Nassau County or remarketing companies in Suffolk
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.
Suppose Bing clicks are $11 and Facebook actions are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design company, our graphic design services in Nassau County or our advertising consulting services on Long Island contact us today.
Facebook Strategies Have To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.