Facebook & Social Media Advertising In Melville

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Melville, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you appear in front of people In Melville, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Melville to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design agency In Melville to work with you to succeed. Professional designs by our website design company help you and secure results!

Reaching Your Prospects In Melville on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Prospects that are fans of your page;
• People who have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Melville is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In Melville Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island pay per click ad company, our local advertising experts in Nassau, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design consultants, our graphic design on L.I. or our advertising consulting services in NY contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our paid media company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063