Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Melville
If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Melville, with the interests and geography you want.
Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?
When you appear in front of people In Melville, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Melville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?
Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to achieve.
Reaching Your Prospects In Melville on Facebook
There are numerous methods to reach an "Audience" on Facebook:
- Concentrating on individuals who have visited your web site before (retargeting);
- People that are fans of your page;
- Prospects who may have very similar interests (including other pages on Facebook);
- Individuals who meet demographic considerations;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we will focus on people - by gender, age, income, profession, job title, area, interests and much more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Needed
The primary advantage Facebook offers In Melville is its ability to get to prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something like what you offer quite recently.
The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting into Regional Niches
- Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
- For any business who conducts business regionally In Melville Facebook is a superb technique to appear in front of your target audience.
- We have the ability to focus on your prospects in several ways.
- Only wish to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special offer on Tuesdays? We can do that.
The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just concentrating on the correct prospects, in the right region, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other search engines. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).
In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.
If you would like to talk about the services of our Nassau County pay per click ad company, our local advertising professionals on LI, SEO agency on LI or retargeting campaign
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.
Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design websites in Suffolk County or our marketing consulting services on L.I. contact us today.
Facebook Promotions Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.