Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Melville
If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Melville, with the interests and geographic targeting you seek.
Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?
After you reach people In Melville, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Melville to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?
Before starting your campaign, we are able to help you to pinpoint what it is that you need to accomplish.
Reaching Your Prospects In Melville on Facebook
There are a variety of approaches to appear in front of an "Audience" on Facebook:
- Targeting those who have been to your website before (retargeting);
- Individuals that are followers of your page;
- Prospects that have related passions (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, hobbies and more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Required
The main advantage Facebook offers In Melville is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you provide very recently.
The search engines are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Fantastic for Getting into Local Areas
- Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
- For any company who does business regionally In Melville Facebook is an excellent method to reach your target audience.
- We have the ability to focus on your prospects in many ways.
- Only wish to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special offer on Mondays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).
In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.
If you would like to talk about the services of our PPC ad agency, our local advertising professionals, search engine optimization agency in Nassau County or remarketing companies on Long Island
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers.
Suppose Google clicks are $10 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.
Just remember to have your design strong before running ads like these. For info about our New York web design agency, our graphic design or our online advertising consulting services in Nassau call us today.
Facebook Strategies Have To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.