Facebook & Social Media Advertising In Melville

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Melville, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you appear in front of people In Melville, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Melville to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to speak with our website design company In Melville to work with you to succeed. Professional designs created by our website design experts will help and drive results!

Reaching Your Prospects In Melville on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Prospects that are fans of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, pursuits and much more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Melville is its capacity to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Melville Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our LI PPC advertising agency, our local ad company in Suffolk, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design agency, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063