Facebook & Social Media Advertising In Melville

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Melville, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you connect with people In Melville, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Melville to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to engage our website design company In Melville to work with you to maximize results. Powerful designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Melville on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Prospects who are fans of your page;
• Individuals who have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Melville is its capacity to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Melville Facebook is a great technique to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local ad company in Nassau County, SEO ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design professionals, our graphic design services or our advertising consulting services in Suffolk call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen on LI and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063