Facebook & Social Media Advertising In Melville

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Melville, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the cost?

Once you connect with people In Melville, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Melville to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to let our website design experts In Melville to help you to succeed. Powerful designs developed by our website design agency can help and drive results!

Reaching Your Prospects In Melville on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• People who have very similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Melville is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who does business regionally In Melville Facebook is an excellent way to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY PPC advertising company, our local ad consultants in Nassau County, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design services in Nassau County or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063