Facebook & Social Media Advertising In Melville

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Melville, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you reach people In Melville, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Melville to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to allow our website design experts In Melville to serve you to succeed. Excellent designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In Melville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, hobbies and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Melville is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Melville Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click advertising agency, our local advertising agency, SEO advertising agency or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design services in Suffolk County or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063