Does Your Melville Business Website Design Stand Out?
If you are planning to expand your business making use of the web, an outstanding web design is essential. Your customers In Melville today have more choices - and distractions - than they ever did before. Our NY web design agency can help.
With so many things to look at online, will your web design engage your prospects or send them running to your competitors?
Why Web Design Matters to Business Customers
When prospects go to your site, they do not have the benefit of you sitting down next to them, explaining your business to them. It's just them, a display screen and your website staring them in the face. Are they likely to contact you? Are they going to work with you? Or are they simply going to bounce away from your site - a prospect lost to a competitor?
Design Your Website for Trust, Engagement & Strong Results
Website Design Should Build Trust
A powerful website design instills trust and confidence in your business.
Do you appear professional? Do you appear like you value your business, and, in turn, will worry about your customers? You need your prospects to understand you want to be professional with them.
If you have a poor image, why would they want to work with you?
With trust being among the concerns of prospects initiated over the internet, you need to present a great site with all of the information they want to understand why they ought to work with you.
Design for Your Melville Customers, Not You
While you need to like the design of your site, remember its purpose - to engage and build a connection with your potential customers.
You need them to take a small action - pick up a phone, buy something or submit a contact form. Does your web design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them how you will meet their expectations, or are you basically preaching about yourself? Powerful web design makes all the difference.
Your Website Design Has Just 3-7 Seconds
to Grab Your Melville Clients' Attention
Prospects Leave If You Don't Catch Their Attention!
Prospect's attention span is close to zero these days.
Prospects leave in 3 seconds if you don't reach them with a powerful message and great visual. It is our job to keep them focused on what you can do for them. Your web design gets them interested in you and your business quickly.
Common Problems on Millions of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google including Google Adwords. Poor web design is a factor. They will see people coming and leaving fast, telling Google website visitors do not like what they find on your website. Talk about what you are able to offer them, such as retailers, service companies, professional services, medical services and home repair products or services. Our Suffolk County pay per click advertising agency services help with this.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of your prospects are now regularly searching on mobile devices. Your site needs to be mobile responsive to accommodate these users. Google also ranks sites lower which are not mobile responsive. Again, website design has an impact.
- No Focus on Your Prospects: Remember, they don't care about your needs, prospects care about what results you can achieve for them. Are you talking about them or bragging about yourself?
A Well Designed Website Can Deliver More Customers to Your Business in Melville
Growth happens much faster for businesses with strong websites. They receive more visitors from Google. Prospects stay and engage instead of "bouncing" back to Google.
Paid advertising even becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. They work hand-in-hand with our display advertising advertising agency on Long Island services. In the end, the objective of a properly designed site is to produce more prospects and sales for your business, delivering the results you need to achieve your goals.
The question is: does yours?
Beyond Design, You Need Highly Engaging Content for your Prospects
A beautiful site is great. However, don't forget the substance.
When prospects reach your website, you need to help them understand why they should speak with you.
Prospects come to your website because they have a need. They may have a problem. They may need your products or services.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements.
Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you. Our local ad agency in Nassau County will work with you to address these issues.
Realize the Benefits of a High-Quality Website
A well designed website presents huge benefits to your business. Let us work with you and your team to build a site that produces the benefits you need.
Visitors judge you based on what they observe on your site. Does your website design convey credibility or fuel doubt?
Call to Action
Does your message tell your prospects to take that next step? Does your website make convenient and inviting for them to reach out to you?
Focus your marketing on the prospects you need to bring in (tip: not everyone). Engage with them as you choose, focusing on their needs, and your ability to meet those needs.
Having a website is certainly a cost effective way of getting the word out there. Keep in contact with all of your customers, and revise your information with no costly print and mailing fees!
Adding valuable details to your site is easy, and trying to keep your customers in the loop could save you time and money.
Make it easy for current customers to obtain the facts they need and reduce your support expenses.
The way in which Our Seasoned Group Can Assist You and Your Business
Leadership: Twenty Years Practical Experience
Our leadership group has assisted organizations to flourish on the web since '97. We've obtained incredible working experience helping businesses large and small generate leads and sales from the web. In truth, we've helped our clientele produce more than $600 million in brand new sales revenue.
Local & National Clients
We work with almost all size clientele, regional and national. Law offices, professional service providers, construction, financial services, e-commerce and more. Any client that can reap the benefits of more revenue can easily see tremendous improvement. Melville included.
Our Emphasis is on YOU
Before we begin designing your web site, we work with you to comprehend your business and your goals. Precisely what are your personal and business goals? What are you looking to accomplish? We want to know this to develop a website design that matches or exceeds your expectations.
Examining Your Existing Marketing And Advertising
We work with you to review your existing marketing. What do you have on the web and in print? We would like to offer you a highly effective and gripping design that helps and improves your current marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust.
Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.
Remember, visitors from Melville are different from other markets, so be sure you're speaking to your audience!