Facebook & Social Media Advertising In Cove Neck

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Cove Neck, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

After you appear in front of people In Cove Neck, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Cove Neck to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to reach out to our website design agency In Cove Neck to aid your business to achieve results. Excellent designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Cove Neck on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Cove Neck is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who does business locally In Cove Neck Facebook is a great way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by merely targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising agency, SEO ad agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design services in Suffolk or our online advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau County and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063