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Facebook & Social Media Advertising In Cove Neck

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Cove Neck

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Cove Neck, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you reach people In Cove Neck, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Cove Neck to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to talk to our website design company In Cove Neck to assist you to achieve real results. Quality designs implemented by our website design company will help and drive results!

Cove Neck lead generation on Facebook
target your audience In Cove Neck with Facebook

Reaching Your Prospects In Cove Neck on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your website in the past (retargeting);
  • Individuals that are fans of your page;
  • Prospects who have very similar passions (such as other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, passions and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Cove Neck is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

  • Are you a lawyer? Doctor? Home repair company? A restaurant or store?
  • For any business who conducts business regionally In Cove Neck Facebook is an excellent way to appear in front of your audience.
  • We are able to target your prospects in several ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local advertising agency on Long Island, SEO experts in New York or remarketing agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design services or our marketing consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Cove Neck

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063