Facebook & Social Media Advertising In Lattingtown

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Lattingtown, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

When you appear in front of people In Lattingtown, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Lattingtown to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design agency In Lattingtown to assist your business to achieve real results. Excellent designs from our website design agency will help and drive results!

Reaching Your Prospects In Lattingtown on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Individuals that are fans of your page;
• Individuals that have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Lattingtown is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In Lattingtown Facebook is a great technique to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by merely targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising agency in New York, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design professionals, our graphic design services in Suffolk County or our advertising consulting services on LI call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our display ads consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063