Facebook & Social Media Advertising In Lattingtown

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Lattingtown, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you reach people In Lattingtown, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Lattingtown to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Lattingtown to assist you to achieve results. Quality designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Lattingtown on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Lattingtown is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who does business locally In Lattingtown Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local ad agency in Suffolk, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063