Facebook & Social Media Advertising In Bayville

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Bayville, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you reach people In Bayville, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Bayville to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to let our website design company In Bayville to work with you to achieve results. Powerful designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Bayville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• People who are followers of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Bayville is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Bayville Facebook is a superb method to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local ad professionals, SEO advertising agency in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design experts, our graphic design companies in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063