Facebook & Social Media Advertising In Bayville

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Bayville, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

Once you appear in front of people In Bayville, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Bayville to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design experts In Bayville to serve you to achieve results. Professional designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Bayville on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Prospects who are followers of your page;
• People who may have very similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, passions and even more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Bayville is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Bayville Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad professionals, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design services in Nassau County or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063