Facebook & Social Media Advertising In Bayville

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Bayville, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

After you reach people In Bayville, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Bayville to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to let our website design agency In Bayville to help your business to achieve results. Strong designs from our website design experts drive success and secure results!

Reaching Your Prospects In Bayville on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• Individuals who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Bayville is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Bayville Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC ad company, our local ad experts in New York, search engine optimization ad agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design experts, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063