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Facebook & Social Media Advertising In Bayville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bayville

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Bayville, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In Bayville, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Bayville to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to figure out precisely what you need to achieve.

Remember to speak with our website design company In Bayville to assist you to maximize results. Great designs created by our website design company help your business and secure results!

Bayville lead generation on social media
target your audience In Bayville with Facebook

Reaching Your Prospects In Bayville on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

  • Focusing on those who have visited your site previously (retargeting);
  • Prospects that are enthusiasts of your page;
  • Individuals who may have very similar interests (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, passions and more. These people become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Bayville is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

  • Are you a lawyer? Doctor? Home repair company? A restaurant or store?
  • For any business who does business locally In Bayville Facebook is a superb method to reach your target audience.
  • We can concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just focusing on the right prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Long Island pay per click ad agency, our local ad experts, search engine optimization ad agency in Nassau County or retargeting agency
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design companies in Suffolk County or our advertising consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Bayville

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063