Facebook & Social Media Advertising In Mill Neck

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Mill Neck, having the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

Once you appear in front of people In Mill Neck, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In Mill Neck to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Mill Neck to help you to succeed. Professional designs from our website design agency help your business and drive results!

Reaching Your Prospects In Mill Neck on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Potential customers who are fans of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Mill Neck is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Mill Neck Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click advertising company, our local ad agency in New York, SEO experts in Suffolk or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our paid ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063