Facebook & Social Media Advertising In Mill Neck

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Mill Neck, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you connect with people In Mill Neck, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Mill Neck to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Mill Neck to aid your business to achieve real results. Great designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Mill Neck on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Mill Neck is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any organization who does business regionally In Mill Neck Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC ad agency, our local advertising agency, SEO ad agency on LI or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design agency, our graphic design companies or our marketing consulting services on Long Island contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063