Facebook & Social Media Advertising In Matinecock

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Matinecock, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

After you connect with people In Matinecock, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Matinecock to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design experts In Matinecock to help you to achieve results. Professional designs created by our website design agency can help and drive results!

Reaching Your Prospects In Matinecock on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• People who are fans of your page;
• People who may have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Matinecock is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Matinecock Facebook is a great technique to reach your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency, search engine optimization ad agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design on Long Island or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063