Facebook & Social Media Advertising In Matinecock

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Matinecock, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you connect with people In Matinecock, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Matinecock to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design company In Matinecock to assist your business to maximize results. Powerful designs by our website design agency will help and secure results!

Reaching Your Prospects In Matinecock on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Prospects that are followers of your page;
• People that have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, hobbies and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Matinecock is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Matinecock Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising company in NY, SEO advertising agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design companies on Long Island or our online advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063