Facebook & Social Media Advertising In Rye

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Rye, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you connect with people In Rye, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Rye to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design agency In Rye to work with you to succeed. Strong designs by our website design experts drive success and drive results!

Reaching Your Prospects In Rye on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who may have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, area, interests and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Rye is its capability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who conducts business locally In Rye Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad company, our local advertising agency, search engine optimization ad agency in New York or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design services or our advertising consulting services on L.I. contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063