Facebook & Social Media Advertising In Rye

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Rye, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Rye, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Rye to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design company In Rye to aid you to succeed. Quality designs from our website design agency help you and achieve results!

Reaching Your Prospects In Rye on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Rye is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Rye Facebook is a great technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad agency, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063