Facebook & Social Media Advertising In Rye

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Rye, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

After you appear in front of people In Rye, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Rye to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design company In Rye to aid you to achieve real results. Exceptional designs by our website design experts drive success and secure results!

Reaching Your Prospects In Rye on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Rye is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Rye Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Long Island pay per click advertising agency, our local ad professionals in Nassau, SEO ad agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design companies in Nassau County or our advertising consulting services in Nassau County call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063