Facebook & Social Media Advertising In New Rochelle

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In New Rochelle, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

Once you reach people In New Rochelle, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In New Rochelle to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to meet with our website design company In New Rochelle to work with you to maximize results. Effective designs from our website design agency drive success and achieve results!

Reaching Your Prospects In New Rochelle on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, area, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In New Rochelle is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business regionally In New Rochelle Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC ad consultants, our local ad company, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design experts, our graphic design on L.I. or our online advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063