Facebook & Social Media Advertising In Harrison

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Harrison, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you connect with people In Harrison, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Harrison to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Harrison to assist you to maximize results. Strong designs by our website design experts will help and achieve results!

Reaching Your Prospects In Harrison on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• People who are followers of your page;
• Individuals who have similar passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, career, job title, location, hobbies and more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Harrison is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Harrison Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click advertising company, our local advertising agency, SEO experts in NY or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts in Nassau County or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063