Facebook & Social Media Advertising In Harrison

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Harrison, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

When you reach people In Harrison, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Harrison to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design experts In Harrison to serve you to maximize results. Effective designs developed by our website design company help you and drive results!

Reaching Your Prospects In Harrison on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have very similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Harrison is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Harrison Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local ad consultants, SEO ad agency in NY or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design in Suffolk or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063