Facebook & Social Media Advertising In Pelham

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Pelham, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you appear in front of people In Pelham, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Pelham to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to meet with our website design company In Pelham to work with you to maximize results. Effective designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Pelham on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Pelham is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Pelham Facebook is an excellent method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our LI PPC advertising agency, our local ad agency in Suffolk, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk County or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in Nassau and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063