Facebook & Social Media Advertising In Pelham

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Pelham, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

Once you connect with people In Pelham, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Pelham to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design experts In Pelham to work with your business to achieve real results. Professional designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Pelham on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Pelham is its ability to reach prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to the people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any business who conducts business regionally In Pelham Facebook is a great way to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, search engine optimization ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design experts, our graphic design experts or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063