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Facebook & Social Media Advertising In Ardsley

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Ardsley

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Ardsley, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

After you connect with people In Ardsley, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Ardsley to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design experts In Ardsley to serve you to maximize results. Great designs by our website design company will help and secure results!

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target your audience In Ardsley with Facebook

Reaching Your Prospects In Ardsley on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on people who have visited your web site before (retargeting);
  • People that are enthusiasts of your page;
  • People who may have very similar passions (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Ardsley is its ability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

  • Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
  • For any company who does business locally In Ardsley Facebook is a superb technique to reach your audience.
  • We can target your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local ad professionals in NY, SEO advertising agency in New York or retargeting agency in Nassau County
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design experts or our online marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Ardsley

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063