Facebook & Social Media Advertising In Ardsley

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Ardsley, having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

Once you reach people In Ardsley, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Ardsley to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to let our website design experts In Ardsley to aid you to achieve results. Great designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Ardsley on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, interests and much more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Ardsley is its ability to get to prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Ardsley Facebook is a great method to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad experts, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design consultants, our graphic design companies or our marketing consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063