Facebook & Social Media Advertising In Ardsley

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Ardsley, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?

After you appear in front of people In Ardsley, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Ardsley to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to call our website design experts In Ardsley to serve you to achieve results. Excellent designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Ardsley on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers who have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, interests and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Ardsley is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any company who does business locally In Ardsley Facebook is a great way to reach your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising company, our local ad experts in NY, SEO ad agency in NY or retargeting agency on LI
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design agency, our graphic design in New York or our advertising consulting services in NY call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063