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Facebook & Social Media Advertising In Ardsley

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Ardsley

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Ardsley, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

After you connect with people In Ardsley, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Ardsley to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design company In Ardsley to work with your business to achieve results. Strong designs by our website design company can help and secure results!

Ardsley lead generation on social media
target your audience In Ardsley with Facebook

Reaching Your Prospects In Ardsley on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your web site previously (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Prospects that have related pursuits (including other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Ardsley is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

  • Are you an attorney? Health care provider? Home repair company? A restaurant or store?
  • For any company who conducts business locally In Ardsley Facebook is an excellent method to appear in front of your target audience.
  • We are able to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local ad consultants in Nassau, SEO ad agency in Nassau or remarketing campaign in NY
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design experts, our graphic design services in Suffolk County or our marketing consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In Ardsley

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063