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Facebook & Social Media Advertising In Ardsley

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Ardsley

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Ardsley, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In Ardsley, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Ardsley to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to meet with our website design agency In Ardsley to aid your business to achieve results. Powerful designs implemented by our website design company will help and drive results!

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target your audience In Ardsley with Facebook

Reaching Your Prospects In Ardsley on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your web site in the past (retargeting);
  • People who are enthusiasts of your page;
  • People who have related passions (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, interests and more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Ardsley is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

  • Are you a lawyer? Physician? Home services company? A restaurant or merchant?
  • For any business who does business regionally In Ardsley Facebook is an excellent method to appear in front of your target audience.
  • We are able to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply targeting the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC advertising company, our local advertising agency, SEO ad agency in Nassau County or retargeting campaign
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design agency, our graphic design services in Suffolk County or our online advertising consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Ardsley

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063