Facebook & Social Media Advertising In Greenburgh

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Greenburgh, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

When you connect with people In Greenburgh, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Greenburgh to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to reach out to our website design agency In Greenburgh to help you to succeed. Great designs designed by our website design agency will help and secure results!

Reaching Your Prospects In Greenburgh on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Greenburgh is its ability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Greenburgh Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our NY PPC ad agency, our local advertising consultants, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design companies or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in New York and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063