Facebook & Social Media Advertising In Hawthorne

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Hawthorne, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you connect with people In Hawthorne, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Hawthorne to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design experts In Hawthorne to aid you to achieve real results. Powerful designs from our website design experts will help and achieve results!

Reaching Your Prospects In Hawthorne on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• People that are fans of your page;
• People that have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Hawthorne is its capability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Hawthorne Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising company in Nassau, search engine optimization ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design gurus, our graphic design or our advertising consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063