Facebook & Social Media Advertising In Hawthorne

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Hawthorne, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you reach people In Hawthorne, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Hawthorne to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Hawthorne to help your business to maximize results. Effective designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Hawthorne on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have related passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Hawthorne is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any business who does business regionally In Hawthorne Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County pay per click advertising company, our local ad agency in Suffolk, SEO ad agency on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies on Long Island or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063