Facebook & Social Media Advertising In Armonk

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Armonk, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

After you appear in front of people In Armonk, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Armonk to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to let our website design experts In Armonk to assist you to achieve results. Powerful designs by our website design experts help you and achieve results!

Reaching Your Prospects In Armonk on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Armonk is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any organization who does business regionally In Armonk Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants in New York, SEO professionals or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design services on Long Island or our marketing consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063