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Facebook & Social Media Advertising In Armonk

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Armonk

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Armonk, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you reach people In Armonk, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Armonk to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to allow our website design experts In Armonk to aid you to achieve results. Effective designs implemented by our website design company can help and secure results!

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target your audience In Armonk with Facebook

Reaching Your Prospects In Armonk on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your site before (retargeting);
  • Prospects who are enthusiasts of your page;
  • People who may have very similar passions (which include other pages on Facebook);
  • People who meet demographic factors;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, hobbies and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Armonk is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

  • Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
  • For any business who conducts business regionally In Armonk Facebook is a superb technique to reach your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad consultants, our local ad agency in New York, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design agency, our graphic design companies on L.I. or our advertising consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook In Armonk

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063