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Facebook & Social Media Advertising In Armonk

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Armonk

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Armonk, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you reach people In Armonk, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Armonk to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design experts In Armonk to help you to succeed. Great designs from our website design agency help your business and achieve results!

Armonk lead generation on Facebook
target your audience In Armonk with Facebook

Reaching Your Prospects In Armonk on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your site previously (retargeting);
  • Potential customers that are followers of your page;
  • People that have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Armonk is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

  • Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
  • For any organization who does business locally In Armonk Facebook is an excellent way to appear in front of your target audience.
  • We are able to focus on your prospects in many ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad experts in Nassau, search engine optimization ad agency in New York or remarketing agency on LI
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design experts in NY or our online marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Armonk

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063