Facebook & Social Media Advertising In Armonk

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Armonk, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you appear in front of people In Armonk, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Armonk to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to talk to our website design company In Armonk to aid your business to achieve results. Effective designs developed by our website design experts help your business and achieve results!

Reaching Your Prospects In Armonk on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Armonk is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Armonk Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click advertising company, our local ad professionals, SEO advertising agency in Suffolk County or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063