Facebook & Social Media Advertising In Armonk

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Armonk, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it?

Once you appear in front of people In Armonk, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Armonk to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In Armonk to assist your business to succeed. Powerful designs from our website design experts will help and achieve results!

Reaching Your Prospects In Armonk on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Prospects who are enthusiasts of your page;
• People that have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Armonk is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Armonk Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising experts, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY web site design agency, our graphic design services in Nassau or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063