Facebook & Social Media Advertising In Armonk

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Armonk, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

After you appear in front of people In Armonk, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Armonk to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design agency In Armonk to assist your business to achieve results. Great designs created by our website design experts will help and secure results!

Reaching Your Prospects In Armonk on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Individuals that are fans of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, pursuits and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Armonk is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who conducts business locally In Armonk Facebook is a superb method to reach your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click ad company, our local advertising agency, SEO professionals on Long Island or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our paid media company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063