Facebook & Social Media Advertising In Armonk

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Armonk, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

Once you appear in front of people In Armonk, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In Armonk to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to call our website design company In Armonk to assist you to maximize results. Great designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Armonk on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• People that are followers of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, passions and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Armonk is its capability to reach prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In Armonk Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC advertising company, our local ad agency, SEO ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063