Facebook & Social Media Advertising In Valhalla

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Valhalla, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?

Once you connect with people In Valhalla, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Valhalla to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design experts In Valhalla to assist your business to maximize results. Excellent designs designed by our website design agency can help and achieve results!

Reaching Your Prospects In Valhalla on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, passions and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Valhalla is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Valhalla Facebook is an excellent way to reach your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our LI PPC advertising agency, our local advertising company, search engine optimization ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063