Facebook & Social Media Advertising In Valhalla

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Valhalla, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

After you connect with people In Valhalla, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Valhalla to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design agency In Valhalla to aid you to succeed. Quality designs by our website design experts help you and secure results!

Reaching Your Prospects In Valhalla on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, pursuits and more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Valhalla is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Valhalla Facebook is a superb technique to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click advertising agency, our local advertising agency in New York, SEO ad agency in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063