Facebook & Social Media Advertising In Valhalla

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Valhalla, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

Once you reach people In Valhalla, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Valhalla to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design agency In Valhalla to aid you to achieve results. Powerful designs implemented by our website design agency will help and secure results!

Reaching Your Prospects In Valhalla on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• People that are followers of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Valhalla is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In Valhalla Facebook is a superb technique to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click ad consultants, our local ad agency in Nassau County, SEO ad agency in Suffolk County or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063