Facebook & Social Media Advertising In New Castle

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In New Castle, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you reach people In New Castle, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In New Castle to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to meet with our website design company In New Castle to assist your business to achieve results. Great designs created by our website design company drive success and secure results!

Reaching Your Prospects In New Castle on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• People that are followers of your page;
• Potential customers who have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In New Castle is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any company who conducts business locally In New Castle Facebook is a superb way to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad consultants, our local advertising agency, SEO experts in NY or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design experts or our marketing consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063