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Facebook & Social Media Advertising In Croton On Hudson

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Croton On Hudson

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Croton On Hudson, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you appear in front of people In Croton On Hudson, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Croton On Hudson to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design company In Croton On Hudson to help your business to achieve real results. Strong designs created by our website design agency will help and drive results!

Croton On Hudson lead generation on Facebook
target your audience In Croton On Hudson with Facebook

Reaching Your Prospects In Croton On Hudson on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your site in the past (retargeting);
  • People who are enthusiasts of your page;
  • Potential customers who have related pursuits (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, passions and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Croton On Hudson is its ability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

  • Are you an attorney? Physician? Home services business? A restaurant or retailer?
  • For any business who does business locally In Croton On Hudson Facebook is an excellent way to reach your target audience.
  • We are able to focus on your prospects in many ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad company in Nassau, SEO ad agency or remarketing campaign
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design on Long Island or our marketing consulting services on L.I. call us today.

facebook marketing strategy
social media marketing with facebook In Croton On Hudson

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063