Facebook & Social Media Advertising In Croton On Hudson

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Croton On Hudson, with the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you appear in front of people In Croton On Hudson, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Croton On Hudson to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design agency In Croton On Hudson to help your business to achieve results. Strong designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Croton On Hudson on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Individuals who are fans of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, pursuits and more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Croton On Hudson is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Croton On Hudson Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad consultants, our local advertising consultants, search engine optimization ad agency in Nassau County or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design companies in Nassau County or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063