Facebook & Social Media Advertising In Croton On Hudson

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Croton On Hudson, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you connect with people In Croton On Hudson, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In Croton On Hudson to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to call our website design company In Croton On Hudson to assist you to achieve results. Great designs from our website design experts help your business and secure results!

Reaching Your Prospects In Croton On Hudson on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Croton On Hudson is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business locally In Croton On Hudson Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local ad agency, SEO ad agency in Suffolk or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design on Long Island or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063