Facebook & Social Media Advertising In Croton On Hudson

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Croton On Hudson, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

When you appear in front of people In Croton On Hudson, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Croton On Hudson to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to let our website design experts In Croton On Hudson to aid your business to achieve real results. Exceptional designs created by our website design experts help your business and drive results!

Reaching Your Prospects In Croton On Hudson on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Croton On Hudson is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any business who conducts business locally In Croton On Hudson Facebook is an excellent method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising experts, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web site design company, our graphic design in Suffolk or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service on LI and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063