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Facebook & Social Media Advertising In Croton On Hudson

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Croton On Hudson

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Croton On Hudson, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you connect with people In Croton On Hudson, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Croton On Hudson to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to call our website design agency In Croton On Hudson to help you to achieve results. Strong designs by our website design experts help you and achieve results!

Croton On Hudson lead generation on Facebook
target your audience In Croton On Hudson with Facebook

Reaching Your Prospects In Croton On Hudson on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site before (retargeting);
  • Potential customers who are enthusiasts of your page;
  • People who may have very similar pursuits (which include other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Croton On Hudson is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

  • Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
  • For any organization who does business locally In Croton On Hudson Facebook is a great way to reach your audience.
  • We can focus on your prospects in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by merely targeting the right prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local ad agency on Long Island, search engine optimization professionals on LI or retargeting companies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design company, our graphic design or our marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Croton On Hudson

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation on Long Island and services of our paid ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063