Facebook & Social Media Advertising In Upper NYack

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Upper NYack, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

Once you appear in front of people In Upper NYack, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we looking to get people In Upper NYack to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to allow our website design experts In Upper NYack to serve you to achieve real results. Quality designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Upper NYack on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Upper NYack is its ability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any company who conducts business locally In Upper NYack Facebook is an excellent method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad consultants in Suffolk, SEO ad agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design consultants, our graphic design in Nassau or our advertising consulting services in NY contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation on LI and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063