Facebook & Social Media Advertising In Upper NYack

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Upper NYack, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

Once you reach people In Upper NYack, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Upper NYack to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design agency In Upper NYack to aid your business to achieve results. Great designs designed by our website design company will help and secure results!

Reaching Your Prospects In Upper NYack on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Upper NYack is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something like what you provide very recently.

The search engines are limited to the people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who does business locally In Upper NYack Facebook is a great method to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in Nassau County, SEO ad agency or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design consultants, our graphic design in Nassau or our online marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063