Facebook & Social Media Advertising In Upper NYack

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Upper NYack, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you connect with people In Upper NYack, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Upper NYack to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design experts In Upper NYack to aid your business to achieve real results. Quality designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In Upper NYack on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• People that are followers of your page;
• Prospects who may have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Upper NYack is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Upper NYack Facebook is an excellent method to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local ad experts in Suffolk, SEO professionals in Suffolk County or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company in NY and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063