Facebook & Social Media Advertising In Nanuet

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Nanuet, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

After you connect with people In Nanuet, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Nanuet to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design company In Nanuet to aid your business to succeed. Great designs designed by our website design company help you and drive results!

Reaching Your Prospects In Nanuet on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Nanuet is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally In Nanuet Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, SEO consultants in NY or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York web design gurus, our graphic design or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063