Facebook & Social Media Advertising In Clarkstown

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Clarkstown, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

Once you reach people In Clarkstown, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Clarkstown to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design experts In Clarkstown to aid you to achieve real results. Strong designs implemented by our website design experts can help and achieve results!

Reaching Your Prospects In Clarkstown on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• People who are followers of your page;
• Individuals who have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Clarkstown is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business locally In Clarkstown Facebook is a great method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad company, SEO company or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design experts in NY or our advertising consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063