Facebook & Social Media Advertising In Clarkstown

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Clarkstown, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

After you appear in front of people In Clarkstown, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Clarkstown to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to let our website design agency In Clarkstown to serve you to succeed. Excellent designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Clarkstown on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• People who are fans of your page;
• Potential customers who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Clarkstown is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Clarkstown Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad consultants, SEO ad agency or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design services in New York or our marketing consulting services in New York call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063