Facebook & Social Media Advertising In Clarkstown

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Clarkstown, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

Once you appear in front of people In Clarkstown, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Clarkstown to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design experts In Clarkstown to serve your business to achieve real results. Effective designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Clarkstown on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, passions and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Clarkstown is its capability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any business who does business locally In Clarkstown Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency on Long Island, SEO consultants in NY or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063