Facebook & Social Media Advertising In Clarkstown

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Clarkstown, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

When you reach people In Clarkstown, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Clarkstown to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design agency In Clarkstown to help you to succeed. Great designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Clarkstown on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals that are fans of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Clarkstown is its capacity to reach prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Clarkstown Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO professionals in NY or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design agency, our graphic design services on Long Island or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063