Facebook & Social Media Advertising In Clarkstown

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Clarkstown

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Clarkstown, having the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you connect with people In Clarkstown, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Clarkstown to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Clarkstown to help you to achieve real results. Exceptional designs created by our website design company can help and drive results!

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target your audience In Clarkstown with Facebook

Reaching Your Prospects In Clarkstown on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Targeting people who have been to your site before (retargeting);
  • Individuals who are fans of your page;
  • People that have related passions (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, pursuits and more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Clarkstown is its capability to get to prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Market Places

  • Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
  • For any organization who conducts business locally In Clarkstown Facebook is a great technique to reach your audience.
  • We have the ability to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our NY PPC advertising company, our local advertising company, search engine optimization consultants on Long Island or remarketing companies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design services or our advertising consulting services in Suffolk call us today.

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social media marketing with facebook In Clarkstown

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063