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Facebook & Social Media Advertising In Clarkstown

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Clarkstown

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Clarkstown, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

When you connect with people In Clarkstown, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Clarkstown to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design experts In Clarkstown to aid your business to maximize results. Strong designs by our website design agency help your business and drive results!

Clarkstown lead generation on Facebook
target your audience In Clarkstown with Facebook

Reaching Your Prospects In Clarkstown on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your web site in the past (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Potential customers who may have similar pursuits (such as other pages on Facebook);
  • People who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Clarkstown is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
  • For any business who conducts business regionally In Clarkstown Facebook is a great technique to reach your audience.
  • We have the ability to target your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our LI pay per click advertising consultants, our local advertising company in Suffolk, search engine optimization company in Suffolk County or remarketing campaign
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design on Long Island or our advertising consulting services in Suffolk County call us today.

facebook marketing strategy
social media marketing with facebook In Clarkstown

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen in Nassau County and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063