Facebook & Social Media Advertising In Clarkstown

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Clarkstown, having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you reach people In Clarkstown, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Clarkstown to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design experts In Clarkstown to help you to succeed. Exceptional designs by our website design experts help you and drive results!

Reaching Your Prospects In Clarkstown on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your website previously (retargeting);
• Prospects that are fans of your page;
• Prospects who may have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, passions and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Clarkstown is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any business who conducts business regionally In Clarkstown Facebook is an excellent method to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click ad agency, our local advertising agency, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design consultants, our graphic design or our online marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063