Facebook & Social Media Advertising In Mount Ivy

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Mount Ivy, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

When you appear in front of people In Mount Ivy, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Mount Ivy to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design experts In Mount Ivy to aid you to succeed. Powerful designs created by our website design company will help and secure results!

Reaching Your Prospects In Mount Ivy on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Prospects that are fans of your page;
• Potential customers that have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Mount Ivy is its capability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Mount Ivy Facebook is an excellent method to appear in front of your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local ad consultants, SEO experts in New York or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design consultants, our graphic design in Nassau County or our marketing consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation on L.I. and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063