Facebook & Social Media Advertising In Mount Ivy

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Mount Ivy, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Mount Ivy, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Mount Ivy to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design agency In Mount Ivy to aid you to achieve results. Powerful designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Mount Ivy on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, passions and much more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Mount Ivy is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In Mount Ivy Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising company, SEO ad agency in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design experts, our graphic design in Suffolk County or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063