Facebook & Social Media Advertising In Mount Ivy

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Mount Ivy, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you connect with people In Mount Ivy, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Mount Ivy to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design agency In Mount Ivy to assist your business to achieve real results. Professional designs from our website design company can help and secure results!

Reaching Your Prospects In Mount Ivy on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• People that are fans of your page;
• Prospects who may have related pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Mount Ivy is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Mount Ivy Facebook is a great way to reach your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad agency in New York, SEO advertising agency in NY or retargeting companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design experts, our graphic design services or our online marketing consulting services on L.I. contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063