Facebook & Social Media Advertising In Valley Cottage

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Valley Cottage, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you reach people In Valley Cottage, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Valley Cottage to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to call our website design experts In Valley Cottage to serve your business to maximize results. Quality designs from our website design company help you and achieve results!

Reaching Your Prospects In Valley Cottage on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People who are followers of your page;
• Potential customers who may have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, interests and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Valley Cottage is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any organization who does business locally In Valley Cottage Facebook is an excellent way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad consultants, our local ad consultants in Suffolk County, SEO ad agency on Long Island or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design agency, our graphic design or our advertising consulting services in New York call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in New York and services of our paid ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063