Facebook & Social Media Advertising In Valley Cottage

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Valley Cottage, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

When you reach people In Valley Cottage, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Valley Cottage to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design agency In Valley Cottage to help you to achieve results. Quality designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Valley Cottage on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, interests and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Valley Cottage is its capability to get to prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any company who does business locally In Valley Cottage Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local ad experts, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design consultants, our graphic design in Suffolk County or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063