Facebook & Social Media Advertising In Valley Cottage

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Valley Cottage, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you appear in front of people In Valley Cottage, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Valley Cottage to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to let our website design company In Valley Cottage to help you to achieve results. Excellent designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Valley Cottage on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Potential customers who are fans of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Valley Cottage is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Valley Cottage Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local advertising company in New York, SEO ad agency or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in Nassau or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in NY and services of our paid ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063