Facebook & Social Media Advertising In West NYack

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In West NYack, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you appear in front of people In West NYack, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In West NYack to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to call our website design company In West NYack to aid your business to achieve results. Excellent designs created by our website design company can help and achieve results!

Reaching Your Prospects In West NYack on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In West NYack is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any company who conducts business locally In West NYack Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local ad professionals, search engine optimization ad agency or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web site design agency, our graphic design experts or our marketing consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in New York and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063