Facebook & Social Media Advertising In West NYack

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In West NYack, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

After you connect with people In West NYack, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In West NYack to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design agency In West NYack to help your business to achieve real results. Effective designs by our website design agency can help and achieve results!

Reaching Your Prospects In West NYack on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who may have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In West NYack is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In West NYack Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local advertising company on LI, search engine optimization consultants or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063