Facebook & Social Media Advertising In Pearl River

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Pearl River, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

After you connect with people In Pearl River, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Pearl River to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design experts In Pearl River to aid you to achieve real results. Strong designs from our website design company help your business and achieve results!

Reaching Your Prospects In Pearl River on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Prospects that are fans of your page;
• People who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, hobbies and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Pearl River is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any company who does business locally In Pearl River Facebook is a superb method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC ad consultants, our local advertising agency in New York, SEO professionals in NY or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design on LI or our marketing consulting services in New York contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063