Facebook & Social Media Advertising In Pearl River

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Pearl River, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

Once you appear in front of people In Pearl River, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Pearl River to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to let our website design company In Pearl River to aid your business to succeed. Powerful designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Pearl River on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Pearl River is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Pearl River Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County pay per click advertising company, our local ad agency in New York, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design companies in NY or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063