Facebook & Social Media Advertising In Chestnut Ridge

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Chestnut Ridge, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you appear in front of people In Chestnut Ridge, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Chestnut Ridge to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you need to achieve.

Remember to meet with our website design company In Chestnut Ridge to work with you to achieve real results. Excellent designs by our website design experts will help and secure results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Prospects that are followers of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Chestnut Ridge is its capacity to get to prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any organization who conducts business locally In Chestnut Ridge Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click advertising agency, our local ad agency, SEO consultants on LI or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design consultants, our graphic design experts in Suffolk County or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063