Facebook & Social Media Advertising In Chestnut Ridge

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Chestnut Ridge, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

After you appear in front of people In Chestnut Ridge, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Chestnut Ridge to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design experts In Chestnut Ridge to work with your business to achieve results. Effective designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• People that have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, passions and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Chestnut Ridge is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Chestnut Ridge Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Long Island pay per click ad agency, our local ad agency, SEO ad agency on Long Island or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063