Facebook & Social Media Advertising In Chestnut Ridge

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Chestnut Ridge, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In Chestnut Ridge, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Chestnut Ridge to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to let our website design experts In Chestnut Ridge to serve your business to achieve real results. Great designs implemented by our website design agency can help and drive results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Potential customers that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Chestnut Ridge is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any business who does business regionally In Chestnut Ridge Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local advertising agency, SEO ad agency or remarketing companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design company, our graphic design experts or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063