Facebook & Social Media Advertising In Chestnut Ridge

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Chestnut Ridge, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

After you connect with people In Chestnut Ridge, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Chestnut Ridge to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to talk to our website design experts In Chestnut Ridge to work with your business to achieve real results. Strong designs from our website design company drive success and achieve results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• People that are followers of your page;
• People who have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, passions and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Chestnut Ridge is its ability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any company who does business regionally In Chestnut Ridge Facebook is a superb technique to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency, SEO ad agency or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063