Facebook & Social Media Advertising In Chestnut Ridge

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Chestnut Ridge, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

After you appear in front of people In Chestnut Ridge, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Chestnut Ridge to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to let our website design company In Chestnut Ridge to serve you to succeed. Excellent designs from our website design agency will help and achieve results!

Reaching Your Prospects In Chestnut Ridge on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• People that are followers of your page;
• Individuals who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Chestnut Ridge is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Chestnut Ridge Facebook is a superb way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC ad company, our local advertising agency in NY, SEO advertising agency or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design services in Suffolk or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063