Facebook & Social Media Advertising In Chestnut Ridge

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Chestnut Ridge

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Chestnut Ridge, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

When you connect with people In Chestnut Ridge, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Chestnut Ridge to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to let our website design agency In Chestnut Ridge to aid your business to succeed. Powerful designs created by our website design agency can help and secure results!

Chestnut Ridge lead generation on Facebook
target your audience In Chestnut Ridge with Facebook

Reaching Your Prospects In Chestnut Ridge on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have been to your site in the past (retargeting);
  • Potential customers who are fans of your page;
  • Prospects who have very similar passions (which include other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects that are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, interests and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Chestnut Ridge is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

  • Are you an attorney? Doctor? Home services company? A restaurant or merchant?
  • For any organization who does business regionally In Chestnut Ridge Facebook is a great technique to reach your target audience.
  • We have the ability to target your prospects in several ways.
  • Only want to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad company, our local ad company, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design company, our graphic design in New York or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Chestnut Ridge

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063