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Facebook & Social Media Advertising In Chestnut Ridge

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Chestnut Ridge

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Chestnut Ridge, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

After you reach people In Chestnut Ridge, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Chestnut Ridge to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design experts In Chestnut Ridge to help you to achieve real results. Professional designs created by our website design company help you and achieve results!

Chestnut Ridge lead generation on Facebook
target your audience In Chestnut Ridge with Facebook

Reaching Your Prospects In Chestnut Ridge on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Focusing on those who have been to your website before (retargeting);
  • Prospects that are enthusiasts of your page;
  • Individuals that have related interests (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Chestnut Ridge is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
  • For any organization who does business regionally In Chestnut Ridge Facebook is a great way to appear in front of your target audience.
  • We have the ability to target your prospects in numerous ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO advertising agency on LI or remarketing companies in Nassau County
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web site design company, our graphic design experts in Nassau County or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Chestnut Ridge

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063