Facebook & Social Media Advertising In Wesley Hills

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Wesley Hills, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you reach people In Wesley Hills, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Wesley Hills to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to engage our website design experts In Wesley Hills to work with you to achieve results. Great designs by our website design company can help and drive results!

Reaching Your Prospects In Wesley Hills on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Wesley Hills is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Wesley Hills Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising company in Nassau, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design professionals, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063