Facebook & Social Media Advertising In Wesley Hills

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Wesley Hills, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In Wesley Hills, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Wesley Hills to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design experts In Wesley Hills to help your business to achieve results. Effective designs from our website design experts can help and secure results!

Reaching Your Prospects In Wesley Hills on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, pursuits and much more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Wesley Hills is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Wesley Hills Facebook is an excellent way to reach your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local ad professionals in Nassau County, search engine optimization ad agency or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063