Facebook & Social Media Advertising In Wesley Hills

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Wesley Hills, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Wesley Hills, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Wesley Hills to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to let our website design experts In Wesley Hills to aid you to achieve real results. Quality designs by our website design company help you and secure results!

Reaching Your Prospects In Wesley Hills on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, interests and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Wesley Hills is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any organization who does business locally In Wesley Hills Facebook is an excellent method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau County pay per click advertising company, our local ad agency, SEO ad agency on Long Island or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design consultants, our graphic design services in Nassau County or our online marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063