Facebook & Social Media Advertising In New Hempstead

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In New Hempstead, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you reach people In New Hempstead, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In New Hempstead to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design agency In New Hempstead to aid you to achieve real results. Quality designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In New Hempstead on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In New Hempstead is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In New Hempstead Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in Suffolk County, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design experts on Long Island or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063