Facebook & Social Media Advertising In New Hempstead

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In New Hempstead, possessing the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In New Hempstead, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In New Hempstead to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to talk to our website design company In New Hempstead to serve your business to succeed. Professional designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects In New Hempstead on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Prospects who are followers of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In New Hempstead is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who does business regionally In New Hempstead Facebook is a superb technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local ad agency in Suffolk, SEO ad agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063