Facebook & Social Media Advertising In Congers

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Congers, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you connect with people In Congers, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Congers to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design agency In Congers to serve you to maximize results. Exceptional designs by our website design experts help your business and drive results!

Reaching Your Prospects In Congers on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Congers is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Congers Facebook is a great technique to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local ad company on LI, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design gurus, our graphic design experts in Suffolk County or our advertising consulting services on Long Island contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063