Facebook & Social Media Advertising In Congers

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Congers

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Congers, having the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Congers, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Congers to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to speak with our website design company In Congers to serve your business to achieve real results. Quality designs designed by our website design company drive success and secure results!

Congers lead generation on Facebook
target your audience In Congers with Facebook

Reaching Your Prospects In Congers on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Focusing on people who have been to your web site previously (retargeting);
  • Prospects that are fans of your page;
  • Prospects who may have similar interests (including other pages on Facebook);
  • Prospects who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, hobbies and more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Congers is its ability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

  • Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
  • For any business who does business regionally In Congers Facebook is a superb way to reach your audience.
  • We are able to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local advertising company, search engine optimization ad agency or remarketing agency in Nassau
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design experts in Nassau County or our marketing consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Congers

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063