Facebook & Social Media Advertising In Briarcliff Manor

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Briarcliff Manor, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you reach people In Briarcliff Manor, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Briarcliff Manor to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design experts In Briarcliff Manor to aid you to maximize results. Strong designs from our website design agency will help and achieve results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, interests and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Briarcliff Manor is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Briarcliff Manor Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad consultants, our local advertising experts, SEO ad agency in Nassau County or remarketing campaign on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design consultants, our graphic design or our marketing consulting services in NY call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063