Facebook & Social Media Advertising In Briarcliff Manor

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Briarcliff Manor, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people In Briarcliff Manor, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Briarcliff Manor to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to meet with our website design agency In Briarcliff Manor to help your business to maximize results. Quality designs by our website design experts help you and secure results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• People who have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Briarcliff Manor is its capability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Briarcliff Manor Facebook is a superb technique to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click ad company, our local ad agency, SEO ad agency in NY or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design company, our graphic design services or our online marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063