Facebook & Social Media Advertising In Briarcliff Manor

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Briarcliff Manor, with the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you appear in front of people In Briarcliff Manor, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Briarcliff Manor to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to meet with our website design experts In Briarcliff Manor to assist your business to succeed. Powerful designs from our website design agency help you and achieve results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• People who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Briarcliff Manor is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Briarcliff Manor Facebook is a superb way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising company, our local advertising agency in Suffolk County, SEO consultants or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web site design consultants, our graphic design on LI or our online marketing consulting services in Nassau call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063