Facebook & Social Media Advertising In Briarcliff Manor

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Briarcliff Manor, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you appear in front of people In Briarcliff Manor, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Briarcliff Manor to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to call our website design experts In Briarcliff Manor to serve you to succeed. Excellent designs implemented by our website design agency drive success and secure results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• People that have related passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, pursuits and much more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Briarcliff Manor is its capacity to get to prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any company who does business regionally In Briarcliff Manor Facebook is a great technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local advertising agency on Long Island, search engine optimization advertising agency on Long Island or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design companies on LI or our advertising consulting services in Nassau call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063