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Facebook & Social Media Advertising In Briarcliff Manor

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Briarcliff Manor

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Briarcliff Manor, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you appear in front of people In Briarcliff Manor, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Briarcliff Manor to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to call our website design company In Briarcliff Manor to serve your business to succeed. Strong designs from our website design company drive success and achieve results!

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target your audience In Briarcliff Manor with Facebook

Reaching Your Prospects In Briarcliff Manor on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Concentrating on people who have been to your site before (retargeting);
  • Individuals who are enthusiasts of your page;
  • Potential customers who may have very similar interests (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Briarcliff Manor is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

  • Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
  • For any company who conducts business regionally In Briarcliff Manor Facebook is a great way to appear in front of your target audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising professionals, SEO advertising agency on Long Island or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design consultants, our graphic design in Suffolk or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Briarcliff Manor

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063