Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Briarcliff Manor If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Briarcliff Manor, possessing the interests and geo targeting you seek. Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it? After you connect with people In Briarcliff Manor, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Briarcliff Manor to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups? Prior to launching your campaign, we are able to help you to identify precisely what you need to accomplish. Remember to talk to our website design agency In Briarcliff Manor to aid you to achieve real results. Effective designs by our website design experts help you and achieve results! Reaching Your Prospects In Briarcliff Manor on Facebook There are lots of approaches to reach an "Audience" on Facebook: Targeting individuals who have visited your site in the past (retargeting); Potential customers that are enthusiasts of your page; Prospects that have similar pursuits (such as other pages on Facebook); Potential customers who meet demographic considerations; Prospects who are already your customers; and the list goes on... With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Search Engines: No Search Needed The main benefit Facebook offers In Briarcliff Manor is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you provide very recently. The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect. Pro: Facebook is Wonderful for Reaching Out to Local Market Places Are you a lawyer? Health care provider? Home renovation company? A restaurant or store? For any business who does business regionally In Briarcliff Manor Facebook is an excellent technique to appear in front of your audience. We are able to concentrate on your prospects in numerous ways. Only want to reach women 35-65 in three zip codes? No problem! Want to have a special on Tuesdays? We can do that. The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next. If you would like to discuss the services of our Long Island pay per click advertising agency, our local advertising agency in New York, SEO consultants or remarketing agency on Long Island please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is really a "good deal" for your advertising dollars genuinely depends upon the numbers. Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again. Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design companies on L.I. or our online marketing consulting services in Nassau County call us today. Facebook Strategies Must Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook. Our lead gen in New York and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In Briarcliff Manor and Facebook Everyone's requirements are different, there are no blanket answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're very happy to discuss your business and needs, and see if there is a way we can help you productively increase your business. 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