Facebook & Social Media Advertising In Briarcliff Manor

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Briarcliff Manor, having the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

When you appear in front of people In Briarcliff Manor, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we hoping to get people In Briarcliff Manor to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify what it is that you really need to accomplish.

Remember to call our website design agency In Briarcliff Manor to work with you to achieve real results. Professional designs developed by our website design company will help and secure results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• People who may have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, passions and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Briarcliff Manor is its capacity to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who does business locally In Briarcliff Manor Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local ad agency in Suffolk, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design company, our graphic design services or our advertising consulting services in New York contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display ads experts on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063