Facebook & Social Media Advertising In Fairview

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Fairview, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

When you reach people In Fairview, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Fairview to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to meet with our website design company In Fairview to work with your business to achieve real results. Powerful designs designed by our website design company help your business and secure results!

Reaching Your Prospects In Fairview on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have related pursuits (including other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Fairview is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Fairview Facebook is an excellent method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local advertising consultants in New York, SEO ad agency or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design consultants, our graphic design experts or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063