Facebook & Social Media Advertising In Fairview

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Fairview, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

Once you connect with people In Fairview, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In Fairview to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design company In Fairview to work with you to achieve real results. Exceptional designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Fairview on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Prospects who are followers of your page;
• People who may have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Fairview is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who does business regionally In Fairview Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click advertising consultants, our local ad company in Suffolk County, SEO advertising agency on Long Island or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design in Suffolk or our marketing consulting services in New York call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063