Facebook & Social Media Advertising In North Castle

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In North Castle, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

Once you reach people In North Castle, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In North Castle to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design experts In North Castle to serve you to achieve results. Exceptional designs created by our website design company drive success and secure results!

Reaching Your Prospects In North Castle on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In North Castle is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who conducts business regionally In North Castle Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local ad agency in NY, SEO experts in Nassau or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services in New York or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063