Facebook & Social Media Advertising In North Castle

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In North Castle, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In North Castle, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In North Castle to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design agency In North Castle to aid your business to achieve results. Great designs created by our website design experts help you and achieve results!

Reaching Your Prospects In North Castle on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In North Castle is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In North Castle Facebook is a great technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad consultants, search engine optimization ad agency in Nassau or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design experts, our graphic design services on Long Island or our marketing consulting services on Long Island call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063