Facebook & Social Media Advertising In North Castle

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In North Castle, with the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

When you reach people In North Castle, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In North Castle to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to speak with our website design company In North Castle to serve you to achieve results. Excellent designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In North Castle on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• People who are followers of your page;
• People who have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In North Castle is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In North Castle Facebook is a superb technique to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI PPC advertising agency, our local ad company, SEO ad agency or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design services in Nassau or our advertising consulting services on L.I. contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display ads experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063