Facebook & Social Media Advertising In Bedford

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Bedford, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

After you connect with people In Bedford, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In Bedford to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to talk to our website design agency In Bedford to help you to succeed. Quality designs from our website design company help your business and achieve results!

Reaching Your Prospects In Bedford on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Bedford is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any business who does business regionally In Bedford Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local ad agency in Suffolk, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063