Facebook & Social Media Advertising In Bedford

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bedford

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Bedford, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you reach people In Bedford, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Bedford to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to talk to our website design experts In Bedford to serve you to achieve results. Great designs designed by our website design experts help your business and drive results!

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Reaching Your Prospects In Bedford on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Concentrating on people who have visited your site in the past (retargeting);
  • People that are fans of your page;
  • Prospects that have related pursuits (which include other pages on Facebook);
  • People who meet demographic factors;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Bedford is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
  • For any organization who conducts business regionally In Bedford Facebook is a superb technique to reach your target audience.
  • We have the ability to target your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, simply by concentrating on the right prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in Suffolk County, search engine optimization ad agency in Nassau or remarketing agency on Long Island
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising budget really depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design professionals, our graphic design in Nassau County or our marketing consulting services in Nassau contact us today.

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social media marketing with facebook In Bedford

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063