Facebook & Social Media Advertising In Bedford

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Bedford, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

When you reach people In Bedford, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Bedford to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design experts In Bedford to assist you to achieve real results. Professional designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Bedford on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• People who are followers of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, interests and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Bedford is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Bedford Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click advertising agency, our local advertising company, SEO ad agency in Suffolk or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063