Facebook & Social Media Advertising In Bedford

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Bedford, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In Bedford, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Bedford to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to meet with our website design company In Bedford to serve your business to achieve real results. Excellent designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Bedford on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Bedford is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any business who does business regionally In Bedford Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local advertising company, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design services or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063