Facebook & Social Media Advertising In Bedford

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Bedford, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Bedford, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Bedford to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to call our website design agency In Bedford to help you to achieve results. Powerful designs from our website design experts help your business and drive results!

Reaching Your Prospects In Bedford on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Bedford is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Bedford Facebook is a superb technique to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Suffolk County, SEO ad agency in Nassau or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design in Suffolk or our online advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063