Facebook & Social Media Advertising In Bedford

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Bedford, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

When you reach people In Bedford, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Bedford to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design agency In Bedford to aid your business to maximize results. Professional designs from our website design experts will help and secure results!

Reaching Your Prospects In Bedford on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Prospects who are fans of your page;
• People that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Bedford is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who does business regionally In Bedford Facebook is a great technique to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising consultants, our local ad company, SEO ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design gurus, our graphic design or our advertising consulting services in NY call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063