Facebook & Social Media Advertising In Bedford

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Bedford, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In Bedford, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Bedford to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to speak with our website design company In Bedford to assist you to achieve real results. Powerful designs by our website design agency help your business and drive results!

Reaching Your Prospects In Bedford on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• People that are followers of your page;
• Individuals who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, passions and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Bedford is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any business who does business regionally In Bedford Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click ad consultants, our local ad company, search engine optimization advertising agency in NY or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design in NY or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service on LI and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063