Facebook & Social Media Advertising In Lincolndale

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Lincolndale, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

After you reach people In Lincolndale, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Lincolndale to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design agency In Lincolndale to assist you to maximize results. Excellent designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Lincolndale on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, passions and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Lincolndale is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Lincolndale Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad professionals on Long Island, SEO ad agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design agency, our graphic design companies or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in New York and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063