Facebook & Social Media Advertising In Lake Mohegan

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Lake Mohegan, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

Once you appear in front of people In Lake Mohegan, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Lake Mohegan to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to meet with our website design agency In Lake Mohegan to help your business to achieve real results. Great designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Lake Mohegan on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Lake Mohegan is its capacity to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Lake Mohegan Facebook is an excellent technique to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC ad consultants, our local advertising agency, SEO ad agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design or our online advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen company in Nassau County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063